Alice Mathews
Culture + Trends Editor
A lover of the written word and all things lifestyle, Alice worked as a content writer for a number of editorial publications before joining the Culture and Trends team. As our Culture and Trends Editor, Alice now specialises in lifestyle brands leading on accounts across fashion, food and travel.
Caroline Brierley
Culture + Trends Consultant
Caroline spearheads our Culture and Trends commercial semiotics offer. With a background in design strategy, she has worked on a multitude of global innovations within FMCG. At Join the Dots she utilizes commercial semiotics and trend-led insight to inform innovation plans and NPD.
Cherry Huang
Culture Coordinator
Cherry manages our Illume Network, helping to connect our clients with leading-edge perspectives from the consumer world. She has a degree in International Trade from Shanghai University, along with a Masters in Human Resource Management, bringing a global understanding of people.
Kate Skivington
Culture + Trends Strategist
Kate’s background is in psychology and qualitative research, so has a natural curiosity for understanding people. Kate works with our global clients, unlocking brand potential in local markets through a deeper analysis of the values and drivers that underpin a culture and its people.
Kelly McKnight
Head of Culture + Trends
Kelly has a background in consultancy, working for cultural organisations across the globe. Passionate about people and what makes them happy, at Join the Dots she has pioneered using positive psychology to understand consumer motivation and predict changing needs.
Kimberley Howard
Culture + Trends Consultant
Bringing with her experience in the design sector and a degree in English literature, Kim is a creative communicator who brings clarity to everything she does. During her time with us Kim has put her skills to good use, acting as our lead consultant for clients including Unilever and Co-op.
Lily Charnock
Senior Culture + Trends Consultant
With a degree in anthropology and a background in digital design, Lily loves uncovering the underlying needs of people and applying them to modern problems and contexts. Lily heads up our account management team and acts as lead consultant on a number of our global accounts.
Peter Latham
Culture + Trends Consultant
Peter has a passion for technology and is an early adopter of all things digital, from gaming and social media to ad-blocking and ecommerce. He uses his trend mapping skills to help clients and researchers stay on the forefront of emerging behaviours in the consumer world.
Rosie Booth
Culture + Trends Consultant
Rosie has ten years’ experience in project management and event production across industries including music, politics and the arts. She uses her well-honed skills in research and trend spotting to help her clients navigate commercial challenges and changes in their industries.