Welcome to Illume Stories!
Curated by a unique team of trend spotters at consumer insight agency Join the Dots. The team specialise in decoding and interpreting cultural insights and consumer trends for commercial advantage.
We’re fortunate to have a window into the lives of thousands of consumers from across the world via our ongoing research communities, meaning we’re able to spot trends which emerge as needs in people’s lives.
In combination with the universal framework we’ve developed based on Positive Psychology, and our network of Illume Guides, we’re able to get beyond macro trends and global perspectives to connect trend indicators at a human, actionable level.
We call it trend spotting from the consumers’ world.
Here on Illume Stories we share and compare some of those trends as we see them emerging across markets; providing a local perspective on global trends.
We hope you enjoy it.
For more information or to get in touch with the team, email us at firstname.lastname@example.org